This animation was a collaborative piece put together by Watermark over a period of 8-9 weeks, involving several illustrators and animators with the intention of creating something different, unique and interesting.
“Being our first music video, we definitely had no idea what we were doing when we started the project and looking at our result retrospectively, (surprisingly) that was probably what worked for us in the end.”
“Contrary to what we’ve been told with regards to planning a music video, we decided not to carefully storyboard out the entire animation like any sane person would. Instead, we wrote out an introduction and conclusion to a story that involved a character entering a carnival ride and then leaving it. That covered about 1min 15s. For the remaining 2min, we left open for the illustrators to dictate the rest of the story.”
“We would like to thank Greg Johnson and EMI Records for giving us the opportunity to work with them on this project and giving us so much creative freedom. We would also like to make a special thanks the following people for contributing all their hard work and creative energy into this project:”
David Way ~ Director / Writer
Simon Shaw ~ Producer / Artist (”Orange World”)
Julian Stokoe ~ Animation Director
AB Watson ~ Animator
Anton Petrov ~ Artist (”Carnival World”)
Dean Proudfoot ~ Artist (”Red World”)
Christen Stewart ~ Artist (”Purple World”)
Daron Parton ~ Artist (”Desert World”)
Katie McCormick ~ Artist (”Inside the Whale World”)
Phillip Small ~ Artist (”Grey World”)
Jo Tronc ~ Artist (”Green World”)
Mike Stephenson ~ Post Production Artist
Auckland Audio ~ Music Video Sound Engineering
LY Design ~ Music Video DVD Cover & Collateral Designs
The first 3 people to comment on this post win a signed music DVD. Make sure you post your comment with a valid email so we can contact you if you win. Thanks to Watermark and Greg Johnson.
